Poustovit Celebrates 25 Years of Dedication and Development in Ukrainian Fashion

Marking 25 years of relentless pursuit and refinement, Poustovit proudly releases a new collection that encapsulates the brand's aesthetic and philosophy, as well as its commitment to digital prints. The collection honors the evergreen spirit of Kyiv, tirelessly reborn each spring, depicted in the legendary print of blossoming chestnuts - a symbol of Poustovit that radiates hope and rejuvenation. The brand traditionally combines elegance and effortless femininity in a succinct yet expressive style.

This season continues Poustovit's traditional ethnic motifs and detailed graphic embroidery, adding uniqueness to each model, while dense jacquard fabrics create a harmony of forms, giving the looks confidence and stability. The sophistication of silk, complemented by a delicate floral print, and the softness of cream-colored dresses blend with ethnic details, stitching, and lace, collectively crafting an atmosphere of lightness and sophistication, characteristic of Poustovit.