Serpenti: 75 years of infinite tales. Bulgari opens exhibition in DIFC, Dubai

In a dazzling event at The DIFC in Dubai, Bulgari marked the “Serpenti Factory” grand opening and the captivating “75 Years of Infinite Tales” exhibition. On this special occasion, the iconic Serpenti emblem took center stage, casting a mesmerizing display of projection mapping on the Gate Building painting the Dubai skyline with its radiant allure. It was a momentous occasion that merged the worlds of luxury and artistry.

Bulgari, with profound reverence for the Middle Eastern region, its cultural richness, and its vibrant art scene, wholeheartedly embraced a collaboration with a select group of exceptionally gifted local artists. These creative profiles, Azza Al Qubaisi, Dr. Azra Khamissa, and Dr. Afra Atiq, were invited to weave their creative magic around the Serpenti sign, drawing inspiration from its rich heritage and unique characteristics. Their artistic expressions breathed new life into the iconic symbol.

The exclusive preview of the event welcomed 300 guests, including Bulgari’s regional brand ambassadors. Lojain Omran, Raya Abirached, Huda Al Mufti, and Bassel Khaiat, the first regional male ambassador, came together to celebrate this extraordinary occasion, further enhancing their association with the Bulgari family.

Jean-Christophe Babin, the CEO of Bulgari Group, graced the exhibition’s opening with his presence. He shared his thoughts on the enduring legacy of Serpenti, saying, “For 75 years, the emblematic Serpenti sign has represented Bulgari's unique design with audacity and contemporary vision. It draws inspiration from the past in the era of Cleopatra and has become the protagonist of a wonderful tale that continues today, made of creativity, excellent craftsmanship, and modern spirit. It has been able to stand by the women who have worn it, enhancing their personality. We are happy to be able to celebrate this Icon so dear to the Brand with the Serpenti Factory in Dubai, marking the first exhibition of its kind in the Middle East”.

Courtesy of Bulgari