Bulgari's first studio in Seoul: a digital campaign that pushes the boundaries of imagination

The first destination of Bulgari Studio, Seoul, is being unveiled in a dedicated digital campaign, debuting worldwide on March 1. Signed by Antoni Tudisco, one of the creators joining the multi-disciplinary platform, it is both a teaser but also a first experience of the many ways and forms to overcome the boundaries of imagination.

The main subject of his creative project is the B.zero1 iconic ring, whose distinctive aesthetic features are decomposed, rotated, mixed and reinvented under a new, original perspective. With his signature surreal style, the German-based Italo-Philippine artist plays with the infinite interpretations of the icon, in a kaleidoscope of endless possibilities.

The energy of lights as well as the flowing and rhythmic movements of the design, propel the characteristic spiral shape of the sculptural ring into an almost metaphysic dimension, blurring the boundaries between reality and imagination.

Expanding the concept of design itself, the ring fluctuates between the real and the virtual worlds, until it approaches the city of Seoul.